Brief clip from my talk at Georgetown University on “The Creative Mind and Process”. IQ and creativity–“CQ”– are not related. Here I discuss the Torrance Test of Creative Thinking and the analysis of over 50 years of data.
Brief clip from my talk at Georgetown University on “The Creative Mind and Process”. IQ and creativity–“CQ”– are not related. Here I discuss the Torrance Test of Creative Thinking and the analysis of over 50 years of data.
I know what you might be thinking: “Codifying creativity—isn’t that oxymoronic?” And to some degree perhaps yes. But attempting to establish a methodical framework should not be considered the antithesis of creativity. We shouldn’t shy away from trying to understand the creative process so we can facilitate it, particularly within the setting of an organization or enterprise.
What is clear is that creativity as a codified process very much requires a divergent and convergent thought process, and hence is very much both a left and right brain activity*. I think there is a bias towards believing that creativity only operates in the divergent realm. But it is in fact very much a bi-hemispheric process. Additionally, creativity involves the combination of originality and task appropriateness. Any framework that attempts to foster achieving a creative solution must therefore take into account these dimensions.
In both reviewing the literature as well as formulating my own thoughts from my experience, I have realized that there is a common thread among all the various methodologies put forth, and it goes pretty much like this (see also the figure above):
1. Clarify the problem: Are you asking the right question? Searching for the proper solution?
2. Prepare: There is no substitute for doing good old fashion homework. What is the state of the art? What have others said, thought, attempted in the past that is relevant?
3. Ideation and reality mining: Come up with a lot of possible solutions (a future Creative Heuristic will discuss some well documented techniques). Here, quantity reigns superior over quality. Now is not the time to be critical or discerning; allow yourself and the team to be foolish even. Suspend judgment on any ideas or solutions put forth by the group.
4. “Walk away”—allow for incubation and gestation of the challenge and the ideas put forth; allow your mind to wander free of conscious thought on the problem. This allows the unconscious mind to work and churn on the task. Utilize good creative hygiene!
5. Eureka! What inspired solutions has your subconscious mind put forth while you were exercising, on a long walk, in the shower? Write them down!
6. Evaluate those new solutions: Now is the time to switch back to convergent and analytical thought. Which idea is best?
7. Make real and share: Time to get ideas, solutions and options into a concrete form. Share with others—preferably those outside the current team. Opt for generalists over specialists who may be locked into their own silo of domain expertise. Now is the time to test your solutions and expect and evaluate criticisms.
8. Implementation and production: Is the solution both novel, task appropriate and feasible?
Creative Heuristic #4: Solving challenges with a creative approach can be facilitated with a framework like the one above. It’s a process that very much utilizes both hemispheres of the brain and both divergent and convergent thinking.
[* By “divergent thinking” I mean the ability to come up with many responses to a challenge or issue, as contrasted with “convergent thinking,” or the process to come up with the correct answer to problems that have only one answer.]
-Mark HT Ridinger
Are You a Generalist or a Specialist?
I’m taking a page from author Nassim Taleb’s use of tables to highlight thematic differences in a conceptual framework (e.g. Antifragile). And yes I take some poetic license here!
Specialist | Evolved Generalist |
20th Century | 21st Century |
Silos | Bridges |
Data | Imagination |
Expert | Polymath |
Institutionally trained | Autodidact |
Knowledge worker | Creative worker |
Left brain | Left and right brain |
Convergent thinking | Convergent + divergent thinking |
“Reductionistas” | Respects holism (“holophiles”) |
Cognitive stress | Cognitive ease |
Niche | Realm |
Anxiety | Humor |
All nighters | Hypnagogic states/sleep |
Being “productive” | Wei wu wei |
Looking down and out | Looking up and in |
i (The Machine) | I (The Self) |
FOMO | FOFOMO (fallacy of FOMO) |
Theoretical | Experiential |
Binary | Fractals |
Code | Prose |
Memorization | Mindfulness |
Extrapolation | Iteration |
Bricks | Stones |
Rigidity | Plasticity |
Correlation | Meaning |
Red | Blue |
Rehearsal | Improvisation |
Major | Minor |
Adderall | Wine |
Semantic Network: Steep | Flat |
Splitter | Grouper |
DIKW | Wisdom = IQ (int) CQ (int) EQ |
Hedgehog | Fox |
Regurgitate | Innovate |
Jeopardy! | Shark Tank |
Sympathy | Empathy |
Copyright © 2014 Mark HT Ridinger
When discussing the state of education in America, most talk today revolves around measuring intelligence and trying to improve standardized test performance. IQ tests (which attempt to measure convergent thinking) are frequently used to try and find our brightest students and to place them in gifted programs. Intelligence is of course an important part of the equation but what of creativity, of identifying and measuring divergent thinking, and fostering its development? What of Creativity Intelligence (CQ)? Our future problem solvers and innovators, be they entrepreneurs, inventors, authors, or researchers will rely on creative intelligence, and identifying and fostering them early in their education is paramount for America’s future. Unfortunately we are failing at that endeavor.
The paradigm of merely equating IQ with the skills needed for success is outdated. Current research shows that there is little correlation between intelligence and creativity, except at lower ends of the IQ scale. People can in fact be both highly intelligent and creative, but also intelligent and uncreative, and vice versa. But how do we identify CQ? Dr. E. Paul Torrance has been called the Father of Creativity, for his work that began in the 1960’s. His standardized test, the Torrance Test for Creative Thinking (TTCT) is considered to be the gold standard for measuring and assessing creative thinking, and can be administered at any educational level—from kindergarten through graduate work.
Several recent comprehensive reviews of Torrance’s data—spanning decades—have been published. The bottom-line is the TTCT not only identifies creative thinkers but is also a strong predictor of future lifetime creative accomplishments. In fact, Indiana University’s Jonathon Plucker determined that the correlation to lifetime creative accomplishment (e.g. inventions, patents, publications etc.) was more than three times stronger for childhood creativity (as measured by the TTCT) than childhood IQ. Having a validated instrument like the TTCT is so important because alternative means to identify CQ don’t work so well. Expert opinion and teacher nominations have been used, but these methods are prone to errors and biases. For example, students who are already achieving or who have pleasant demeanors or have already ranked well on conventional IQ tests tend to be selected, while researchers have shown that highly creative students and divergent thinkers are typically shunned and are at risk of becoming estranged from teachers and other students. In fact, the odds of dropping out increases by as much as 50 percent if creative students are in the wrong school environment.
What else has the review of Torrance’s data shown? Unfortunately, that America seems to be in a CQ crisis. Kyung-Hee Kim, an assistant professor at William and Mary, analyzed 300,000 TTCT results and has determined that creativity has been on the decline in the US since 1990. The age group that is showing the worst decline is the kindergarten to sixth grade. The factors behind this decline aren’t known, but may be due to a mix of uncreative play (escalating hours spent in front of the TV or video game console for example), changing parenting and family dynamics (research suggests a stable home environment that also values uniqueness is important), and an educational system that focuses too much on rote memorization, standardized curriculum and national standardize testing. Are we stifling divergent thinking in our children for conformity of behavior?
The rest of the world seems to have woken up to the need to foster creativity in the educational process, and initiatives to make the development of creative thinking a national priority are on going in England, the EU and even China. The United States needs a similar national initiative if we hope to stay competitive on the world stage. What is needed is a new approach to learning that still has children mastering necessary skills and knowledge, but through a creative pedagogical approach. We know that creativity can be measured, managed, and fostered; there is no excuse to not implement such a strategy in our school system. Let’s see the creation and deployment of creative exercise classes for our students and the use of creativity tests as additional inclusion criteria to gifted programs. Surely “CE” is at least every bit as important as PE.
-Mark HT Ridinger
(Note: This article was originally published on the Potomac Institute for Policy Studies website)